The word at the top is "Kadima!" (Forward!); at the bottom it says "The United Workers' Party."


The Bauhaus Centre Tel Aviv
The 1950s Mapam campaign poster below is part of the same exhibition. The slogan is, "Immigration*, Security, Bread and Peace."

*The word is actually "aliyah" - literally "going up" (in the spiritual/idealistic sense of going up to the Land of Israel). The proper word for immigration is "hagira" (הגירה).














