Sheinkin is trying too hard and is too self-conscious -- that is how I always feel every time I find myself there. But that's a little bit how I feel about Tel Aviv in general. I'll admit that I live in Europe, so when I go to Israel I'm looking for a city with some Middle Eastern flavour and so it's Jerusalem I'm interested in (and for country the Galil, and the Carmel and the whole area around Ramat HaShofet/Ramot Menashe/Dalia). Jerusalem is something you just won't find anywhere in Europe, while Tel Aviv always gives me the impression it's trying as hard as it can to be hip in western eyes. It makes me think of Milan trying to be New York. But maybe I'm wrong or unfair. That's the vibe I always get, though. But Jerusalem is really special. I know that Tel Aviv people including some of my own friends think Jerusalem is boring and totally unhip and absurdly religious, but to me it's fascinating. Scheinkin, you see it, you immediately know what it is. If you like that sort of thing, great. But there's not much there to think about or talk about. Jerusalem is living history.