Amos, I don't know how many Israelis want to actually outlaw the sale of pork but I suspect they are in a distinct minority. Tiv Tam did not set the precedent for Saturday shopping; the kibbutz shopping centres have been packing them in for years, so obviously there is customer demand. Also, this is definitely not a Tel Aviv v.The Rest of Israel issue. The first branches of Tiv Tam (the megastores) were established outside of Tel Aviv - in places like Netanya and Rishon leTzion. The smaller branches (Tiv Tam in the City) came to Tel Aviv more than two years later; before that, I used to drive out to Rishon with friends to shop at Tiv Tam. Also, as you can see from the full list of Tiv Tam locations, there are branches all over Israel - from Nazareth to Beer Sheva.